I'm not a writer. I'm a developer.

For six years, I've been in the trenches with indie authors—designing book covers, building websites, fixing things that shouldn't have broken. Along the way, I started collecting data. Lots of it. Amazon categories, bestseller patterns, pricing trends, what's growing, what's saturated.

I kept thinking: this data could actually help authors make better decisions about what to write next.

So I built IndieAuthorLab.

What It Does

You can explore genre data, find low-competition opportunities, and see what's trending—all without signing up. Just real market intelligence for authors who want to make smarter decisions.

No venture capital. No investor money. Just me, building this in my spare time because I've seen what authors go through.

Why This Matters

Here's what I've realized over six years: indie authors are running entire businesses alone. Traditional publishers have teams for covers, websites, marketing, and distribution. Indie authors do all of it themselves, often while working day jobs and raising families.

The tools available to them should make that easier, not harder.

IndieAuthorLab is one piece of that. I'm also building AuthorPage for simple author websites and Athena Cover for AI-generated book covers. Same philosophy: take something expensive and complicated, make it accessible.

What's Next

I'm launching now because I'd rather ship something real and get feedback than tinker forever. If you're an indie author and this sounds useful—or if it's missing something obvious—I genuinely want to hear from you.

This is me experimenting in public. Let's see how it goes.

—Sekar